A full site audit can benefit you greatly, whatever stage of development you may be at. For those starting out, the initial guidance offers direction and reassurance. Many well-established websites or large-scale businesses also flourish from an audit.
Pre-existing websites are often in need of vital updates which help keep things safe & secure. Aside from the rigidity required to combat the ever-present online dangers, it’s wise to employ current script and software versions. Developers are always working hard to improve software – so it’s important we deploy these updates as soon as it is safe to do so!
Other than security and functionality, there are many other aspects of a website which benefit from a site audit. Often overlooked are things like user experience (UX), overwhelming amounts of information and poor navigation (to name a few!). In some circumstances, it just takes a minor change to make a huge impact.
Ultimately, a website needs to impress Google as this is a huge source of traffic for everybody. Google will crawl every detail of your website (unless instructed not to) and then decide how high, or low you will be ranked in search results.
What do we look for in a site audit?
Site security, updates & speed
Current legal requirements
Data back-ups & data protection
Indexing
UX (user experience)
Optimisation & compression
Graphic design & logo improvements
Unique, rich written content
Responsive design
Navigation & footers
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My site isn’t getting any traffic?
If you’re not getting any enquiries, sales or general interest then the chances are that Google doesn’t rank your website. This could be because Google doesn’t value the content or simply that there isn’t any rich data. Either way, the problem stems from the website itself and this must be addressed in order to see more traffic.
A site audit gives insight to the behaviours of any traffic you may be getting and where is severely lacking engagement. Understanding these metrics provides guidance for future pages, content and metadata.