Search engine optimisation (SEO) is how well we create content for our websites in a bid to please Google (or any other search engine). Google is by far the biggest player when it comes to search engines across the globe, with over 90% of internet users opting for it.

The quality of our content determines how highly we will rank for particular search terms and keywords. However, there are many other factors to be considered if you want to rise to the top of page one.

Once a website is optimised to the highest level, the chances of ranking highly become greater. If this level of optimisation is maintained throughout the site, we can only expect to rank even higher.