The user experience (UX) on your website is of paramount importance. The feel and ease of use is what keeps people on your site, and what makes them come back. With so much competition within the online market, having an environment which people find satisfying plays a major role in your success.
Visually, a website needs to be sleek and compelling. The content must not overwhelm visitors and the layout has to please the eye. There are many UX tactics we use to captivate an audience as well as Google – helping to gain and retain traffic.
In terms of functionality, site navigation must be streamline and logical. Menus, breadcrumbs and the footer are key components for users to get around with ease. Without sensible navigation, users become lost, frustrated and won’t come back!