Imagine putting your house on the market. You want it to sell, right? And so you redecorate, add some new touches, take great looking photos for the estate agent and most importantly…add a ‘for sale’ sign! Websites have a lot in common with homes as they require constant care & maintenance to remain habitable and inviting to guests.
When a website begins to age, it’s not a bad thing as the brand becomes more trusted. However, along the way, design can become inconsistent, dated or even irrelevant. Implementing fresh design ideas is a great way to breathe new life into a site and grab public attention.
There are a multitude of tools available to help create a template to work from in order to maintain consistency. Referring to a template for colour palettes, dimensions/resolutions, spacing, headings and general formatting not only looks great, but really improves search engine optimisation (SEO).