Imagery is the most important aspect of brand-awareness. Businesses are associated by their logos and design styles, so it’s vital you have an effective, noticeable logo. When we browse our favourite websites, we would likely know which site it is without even seeing the logo or any text. This is because the design team have referred to specific design templates, colour palettes and type faces. These consistencies resonate incredibly well with our audience and even help build trust.

How do I think of a logo idea?

Creating an image which represents your business can be overwhelmingly stressful. Does it look silly? Will customers know we sell clothes? Can this image be used on socials? These are all valid questions – and there are plenty more questions we need to ask ourselves before debuting the final product.

The process which precedes logo completion involves conversations, ideas, values and design drafts. 

Is designing a logo easy?

How can I create a design template?